Students worked on logo designs from a list of ideas. The starting point was to choose a brand that you wanted to promote. Then you need to sketch some ideas down in a visual diary and annotate their work. Annotation involves short notes that discuss the inspiration for the design, color schemes, what you think works or doesn’t work in the design idea, what was rejected.
Once the sketches are complete you pick one and scan it into Photoshop. Form there you recreate the design and typography. Once done you can then print it out to the color printer and upload to your blog.
You can also print out a color copy and do a quick survey of people and ask them the following:
What do you think the picture is advertising?
How effective is the use of the image?
Does the color scheme suit the product?
Is there anything you would do differently?
With these results you will upload the answers to your blog and discuss the reaction you received to your design and whether you felt you got the message across about the product effectively.
Advertisers use a number of techniques to get their message across to a vast audience. Logos are an important part of this process. Symbols are used to help with audience understanding alongside colors and texts. In the worksheet provided students studied a number of logos and wrote down their ideas about the meaning and use of the symbols.
The second part of the exercise was to create their own logos for a new product. A list of 15 new products were given to students of which they picked one to work on. The logo will be sketched and then scanned into Photoshop.
MEDIA PRODUCTION logos
Codes and Conventions are an important part of reading media. Symbols, colors and technical conventions all form parts of our reading of texts.
In class we went through the following document and discussed symbols.
The Gruen Transfer
The Gruen Transfer offers insight into the tricks used by the advertising industry to target audiences and sell products. Hosted by comedian Will Smith with panelists from the advertising industry they discuss various advertising campaigns with a critical approach as to whether they work or not. The highlight of the program is the task given each week to different advertising agencies to sell and ansellable product. The episode watched in class today featured the unsellable product of whale meat in Australia.
The episode also focused on the beauty industry, particularly an advertisement for Dove products. The panellists discussed whether Dove was being brave or sneaky creating their ads and whether they were still making women feel bad about themselves even though they were using images of women of different sizes in the campains. Todd said that it still made women judge themselves against other women.
Overall advertising is a good example of stereotypes and representations and the Gruen Transfer gives us a good understanding of how it all works.
We also looked at an overview of representations which can be viewed on this link Representation Revision
Representations of a negative to a positive one.
A positive look at being a teenager
Representations are the lifeblood of the advertising industry. As Don Draper, the main character in Mad Men says, advertising is selling happiness. For this reason there are under represented groups in society that are portrayed negatively by the media because they are of no use to commercially driven televsion, radio and print media. In class we looked at some of the negative portayals of the following groups:
Students made a list of there thoughts on the various groups. Overwhelmingly they were negative stereotypes. If we are to make the link between these groups and advertising we would say that they are minority groups and would not be appealing in ads. However, there is a deeper problem at work. These minority groups are generally not worth selling products therefore they are disposable in a money enconomy. They are not seen as important. Therefore, shows like A Current Affair and other tabloid media seem to feel no qualms in hounding them. We see stories of grumpy pensioners, teenage binge drinking, single parents behaving badly, dole bludgers abusing the system etc…..
None of these minority groups can sell happiness so instead they are shown to be the opposite of what we want. How then do we reverse these stereotypes? Next lesson we will look at changing the advertising to reflect them in a better light.
This year we will be starting our blogs in the second lesson. I want you to use the blog as much as possible and include all your assessment pieces and general class work. Traditional media is, in itself changing, you are as likely to find out your news via twitter, youtube and facebook than from radio, television and print.
Our blogs will contain a variety of social media links and updates to relevant topics and you will be expected to write in them every week and upload digital images and video content to accompany your work.