Creating Logos

Advertisers use a number of techniques to get their message across to a vast audience.  Logos are an important part of this process.   Symbols are used to help with audience understanding alongside colors and texts. In the worksheet provided students studied a number of logos and wrote down their ideas about the meaning and use of the symbols.

The second part of the exercise was to create their own logos for a new product. A list of 15 new products were given to students of which they picked one to work on. The logo will be sketched and then scanned into Photoshop.

MEDIA PRODUCTION logos

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