Advertisers use a number of techniques to get their message across to a vast audience. Logos are an important part of this process. Symbols are used to help with audience understanding alongside colors and texts. In the worksheet provided students studied a number of logos and wrote down their ideas about the meaning and use of the symbols.
The second part of the exercise was to create their own logos for a new product. A list of 15 new products were given to students of which they picked one to work on. The logo will be sketched and then scanned into Photoshop.