Advertising, movies, tv shows, songs and even books have all, at some stage, used the product placement technique. Basically product placement is a way of advertising that is often more subtle than a straightforward advertisement. Products are inserted into scenes, for example when characters are in bars, restaurants and shopping malls. They can be reading certain books or using brand name computeres. Basically, anything you want to sell you can pay the producers, writers, singers etc…to add somewhere. Product placement has been around longer than may have been previously thought. Read through the timeline below.