Product placement is also becoming commonplace on the internet. When something goes’ viral’ it means an advertisement or topic that has taken off on the internet and reaching massive downloads. It is important for advertisers to have a social media strategy and to reach a large worldwide demographic. Previously, this sort of mass audience could only be reached by global companies such as Coke, McDonalds, Adidas and clothing and sport companies. However, the growth of the interent and faster broadband speeds means advertisers can put well crafted advertisements with quality graphics and video online quickly. The following article talks about product placement and viral videos.