Celebrity Endorsements

In advertising, celebrity endorsements and association with products can be a highly effective way to reach a large target audience and get a message across quickly. The celebrity is a brand and an advertiser likes to associate their product with another successful brand – hence the use of celebrity.  However, celebrities are expensive and have to choose the products they advertise very carefully.  Their images are highly stylised and normally have a reference or catchphrase to their name and the product.

You will be given a celebrity to work with and have to do the following:
Give them a product to advertise
Give them a cathphrase
Copy and past the product to the photo of the celebrity.

The Celebrity and the Product

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