Social Media

Read through the document on the How Barbie & Ken Were Reunited by Social Media campaign and answer the following questions. The full URL to watch the videos is here: http://mashable.com/2011/05/05/barbie-ken-social-media/

  • How was social media used in this campaign
  • How effective was this campaign reaching its target audience
  • Do you think it is a clever use of social media
  • How could online newspapers use social media to attract a bigger audience
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