Media Theory and Regulation

Today we looked at various theories that try to describe media influence. These include:

  • The Hypodermic Needle Theory
  • The Agenda Setting Theory
  • The Cultivation Theory
  • Uses and Gratifications Theory
  • Encoding/Decoding Theory

Read through the theories again in your media text – Chapter 9 page 155 and then post your response to the following questions:

1/In what ways is media content in Australia regulated?
2/ What theory is this regulation based on? How does it see the position of audiences?
3/ What are the main arguments for and against this regulation?

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