This years exam demonstrated that students had a good understanding of the shift from traditional media to new media. Most people were able to give examples of the benefits of online newspapers including hyperlinks, video and audio content, comments, updates and access to breaking new stories with Twitter and Facebook.
Students also gave some good examples of media influence and referenced the scandals involving News of the World and the bias shown in newspapers towards political parties.
Students do need to be more analytical and make the connections between media and society and how this affects what we read, hear and see. Also, students need to structure their work as essays and not insert their own opinions. Always begin with your position at the beginning of the essay and what you are going to argue and how you are going to do it. Then when you finish your arguments you conclude with a summary. Otherwise your work reads like a random selection of sentences that are confusing.
You must use examples. There is no point trying to write a media essay if you cannot refer to something you watched on television or read in the newspaper. If you are writing about media bias then you must give examples of bias. There is plenty of evidence in the papers and on television of bias.
Practice writing essays before exams and then submit to me for review. The more you practice writing them the better you will get.