Today we looked at various theories that try to describe media influence. These include:
- The Hypodermic Needle Theory
- The Agenda Setting Theory
- The Cultivation Theory
- Uses and Gratifications Theory
- Encoding/Decoding Theory
Read through the theories again in your media text – Chapter 9 page 155 and then post your response to the following questions:
1/In what ways is media content in Australia regulated?
2/ What theory is this regulation based on? How does it see the position of audiences?
3/ What are the main arguments for and against this regulation?