Codes and Conventions and representations

Read through this document on representations to answer anything about technical and symbolic codes.



We are now starting work on your folio. There are several parts to your folio that are submitted to the TQA.

A magazine
A front page of a newspaper
An A3 Ad
Log Sheets

Preparation includes researching magazines, newspapers and any other type of visual information that will help you with the style and the over all look of the magazine. The success of your work will depend on whether you can make your magazine or newspaper look original and suit the target audience.

For example, Franke has been a very successful magazine targeting the 18 to 35 demographic because of its visual design and content.

A magazine has its own style

Make you magazine stand out with an original colour scheme, typography, headings and advertisements. Ask yourself:

  • Who will read it?
  • How much will it cost?
  • What makes your magazine stand out

Stick to what interests you

  • Take screenshots of magazine covers and layouts.
  • Use a visual diary for inspiration
  • Compare magazines in newsagents and what attracts your eye. Note the different style, color and layout.

Scan in the layouts of magazines and then mock them up in InDesign.

This is not copying as such but being inspired by the layout and look of your favorite magazines.

  • Your magazine needs to be 12 A4 pages.
  • You will need a Front and back cover
  • Contents page.
  • Advertisements (you cannot use the same one as your A3 advertisement)
  • A feature article and several small articles or lots of small articles. You need to take all your own photography.

The magazine is due at the end of term 3

The magazines, A3 advertisment and newspaper article need to be over the school holidays and before you start your evaluations.

Evaluations will be written during the first two weeks of term 4

The remainder of the folio (evaluations and log sheets) to be submitted by 22nd October.

The folio is 50% of your mark with the exam completing your score.

Codes and Conventions

Answer the following questions and use your handout to help you with them.

Who is the target audience for the magazine? Are they educated professionals, wealthy, gender etc….
Describe magazine conventions in relation to your chosen magazines
Does your magazine break with any conventions?
What are some of the technical codes evident in your magazine?
What are some symbolic codes?


Media Ownership Concentration

Read the following Wikipedia entry and then answer the following questions:

What is media ownership concentration?
What is a media oligopoly?
What is media diversity and how does media ownership impact on this?
How might freedom of the press be compromised? Give an example from the Murdoch documentary.
What is deregulation?

Read up to concentration of media ownership in particular nations and what media is consolidated within Australia.

Watch the following video:

Then read the following article in this blog post:
Read Chapter 6 pages 102 – 110 for homework.

Once you have read through the stories answer the following questions.

What is the problem with media ownership?
Who should be allowed to own the media?
Should people (shareholders) be allowed to have a stake in media?
Should media just be owned by governments?
What are some of the problems with highly concentrated media ownership by individuals or governments?
How should media be made accountable.

Convergence and Divergence & Cross Media Ownership

Refer to the following blog post.

Media Ethics Articles

Media bias is a real problem in many areas including both written and photographic content. The articles below illustrate how inappropriate some of the media can be covering sensitive issues.

UN human rights chief denounces Sun over Katie Hopkins ‘cockroach’ column _ Global development _ The Guardian

Media Ethics Alert_ Should Chinese Journalists Have Snapped Photos of Dead Pop Star_ _ College Media Matters

BBC News – More Telegraph writers voice concern

Also, here is more information about the SBS journalist sacked over tweets about Anzac Day

SBS presenter Scott McIntyre sacked over ‘inappropriate’ Anzac Day tweets

Boston bombing identification attempts on social media end in farce _ US news _ The Guardian

The death of print

Read the article at the following link.

I will hand out the print essay but here is a copy in case you lose it.

print and online essay

You can also refer to the Gruen Transfer episode regarding print.

You can also refer to this previous blog post:

There is plenty of discussion online about the death of print so do your research!

SBS journalist sacked over tweets

Another journalist who has fallen prey to Twitter. Read the article and then answer the following questions:

SBS presenter Scott McIntyre sacked over ‘inappropriate’ Anzac Day tweets

Should Twitter be a platform for a journalist’s personal views?
Do you agree with Hugh Riminton that the tweets, whilst offensive to some, are also about free speech?
What is your opinion about the comments made?

And here is an update about the woman who lied about her cancer.

Belle Gibson_ Women’s Weekly journalist opens up about interview

Rod Tremayne visits the media class

rod tremayne

Rod Tremayne, former general manager at Fairfax, came to speak to the media class today. He had a number of insights regarding the future of print.

In summary:

  • In regional markets print revenue began to decline from 2008 (around the time of the GFC).
  • Advertising revenue significantly reduced once people began to go online. Places like Seek, Drive etc…are specific to people looking for a particular item. To help stem the tide Fairfax have, at times, worked with Google to display ads.
  • Metros declined early 2000s.
  • Regional areas were slower because less uptake of internet. Once the internet was used more broadly then the decline in regional also became evident.
  • No print models have been offered to stem the tide of revenue loss
  • User generated content is popular in certain markets (like Singapore)
  • Journalists now produce for multiple publications and produce more stories than in the heyday of print
  • Virtual teams work in offices to write copy for various publications called share pages
  • Journalists now need to be multi-skilled in various aspects including using their cameras, ipads etc…to gather stories
  • Sub editors have doubled the amount of stories produced
  • Journalists file a paragraph for digital copy, then add to it during the day. They will do a longer online version and then write the print version.
  • Subscriptions have dropped.
  • Advertising though was better off with print distirubution
  • The buyout of the Washington Post by a digital media platform might offer new business models

How to help newspapers

QR Codes on receipts in a cafe
Reading summaries
Online platform for journalists to sell themselves (subscription base or the paper)
Personalised news
More humour in the news
More controversial
Journalists teach you how to write news
Sell ebooks photojournalism, recipes,
Skyping – forum, get to know the journalist