Convergence Review

Recently the Australian Government requested a convergence review. In part this was prompted by the problems of media self regulation but also due to the blurring of news media outlets with the rise of the internet and digital televison. Read the following two articles about the converegence review and then answer the questions:

convergence
converegencereview

What are some of the problems identified by the convergence review?
Why is it suggested that the changes will never be implemented?
What is a CSE?
How do you think media operators might respond to this review?

For more information go to the following link: http://www.corrs.com.au/thinking/insights/convergence-review-interim-report-recommendations-risk-further-uncertainty/
For a podcast on cross media ownership you can listen to this podcast from the ABC: http://mpegmedia.abc.net.au/rn/podcast/2012/02/rnd_20120201_1833.mp3
After listening to the podcast – summarize the interview with Malcolm Turnbull and his thoughts on media ownership.

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Technologies

With the advent of digital technology into the media spectrum the ownership of media becomes even more murky. Companies buy out companies and merge their media whilst other companies diverge into new areas. This is referred to as convergence and divergence.

Read through the chapter on Technologies on page 69 in your textbook to get some insight into the changes occuring within the media landscape.

Convergence and Divergence

Convergence

Convergence

Convergence
Blurring of boundaries between different telecommunications media. IE Television and Computer, newspapers, radio, computers, mobile phones etc

Computers and mobile phones the basis of communication and entertainment.

Also means big companies combine and merge or form alliances to survive. News Ltd bought MySpace and have online newspapers, radio, cable tv, magazines and various other planned mergers.

Multimedia converges text, sound, video etc.
The internet represents convergence of television, radio, newspapers, literature, movies, video telephony (Skype)surveillance, tracking systems (you can now track celebrities)

Convergence culture – where old and new media collide. The power of the media producer and the power of the media consumer interact in unpredictable ways. Convergence Culture includes blogs, wikis and social networking sites.

Divergence
Multiplying the forms of delivery of a media product is called divergence. TV is delivered free to air, by cable, by satellite, via the internet, handheld devices and appliances which are all connected to the same global information networks i.e. Google, Rueters. Divergence affects media owners by allowing a wide range of media content to be delivered by more than just the few media players in traditional media spaces i.e. newspapers, radio, news broadcasts.

Homework Task
Read the following article about convergence. At the conclusion of the article are more articles. You are to choose one of these articles and write a summary of the article to upload to your blog. There is no word limit, you just need to make sure that your summary is informative.

A new learning “channel” is developing _ Future Learn