Article about the impact of the internet on the media

Future of media_ Gideon Haigh investigation into media in 20yrs _ Crikey

Also, here is another article about declining newspaper circulation.

Newspaper circulation_ Fairfax and News Ltd results from Audit Bureau of Cir


Murdoch at it again

Murdoch’s use of social media to voice his political preferences is a useful example for upcoming exam under media influence.

Murdoch says ‘ungovernable’ Australia needs snap election but should re-elect Abbott _ Media _ The Guardian

Facebook journalism

Article about how Facebook is not the best way to access news.

And an article about print vs online®ion=Header&action=click&contentCollection=Media&pgtype=article

Social Media Essay

Social Media is now giving a voice to eyewitnesses and citizen journalists. Think about the clips you’ve seen on Youtube including the Train Racist and the LA Police Shooting of the homeless man.

How would we have discovered this sort of news before camera phones, Twitter and Facebook? How might this impact upon the reporting of facts. Does it also cast some doubt upon the way in which the law is enforced?

It also begins to show the ugly side of discrimination and how minorities or the underclass in each country is treated. Previously we had very little access to this information and our world view could more easily be restricted to what the media and governments encouraged us to believe.

Follow the link to view the essay requirements:


Rewriting news on social media

A good example of how social media has changed the way in which news is reported.


The recent incident of the ‘train racist’ typifies how anyone with a phone camera can record and upload an item to YouTube that goes viral and in turn becomes a news item.

The train racist

Farewell Fairfax

Is this the end of Fairfax as we know it? The broadsheet is becoming a tabloid, it’s content behind a paywall, 2000 staff getting the boot and Gina Reinhart looks set to get one, if not two, seats on the board.

What happened to their digital media strategy? Is erecting a paywall all they can think of?

I’ve got a better idea. Traditionally newspapers were run by men and they were pretty good at it until the landscape changed. Social media intruded upon their male dominated turf and instead of embracing it they hoped it would go away.  Blogs, Facebook, YouTube, Twitter and  niche sites started to generate traffic and crept into advertising revenues. Print newspapers were snoozing when the social media crowd snatched the incentive. Was the malaise of newspaper CEO’s due to thinking they were ‘too big to fail?’

Yet there are a group of people who know how to do social media really well. Gay men and women. If Fairfax turned it’s social media strategy over to this demographic then they might have a chance of survival. Continue with male hacks at the top and the paper has as much longevity as passengers on the Titanic.

Lifeboat anyone?

Twit or Tweet?

twitter bird

Some Jokes on Twitter Fall Flat

In a previous article I discussed the perils of using social media, particularly when affiliated with a large news organisation. The article was inspired by the fate of Catherine Deveney, a journalist previously employed by The Age newspaper who lost her job after she tweeted offensive comments during a live television broadcast. Deveney may have lost her job but she didn’t lose her Twitter account, which is a shame because now she has inflamed the wrath of Cardinal Pell.

Deveney tweeted a picture that placed a comment made by the Cardinal on a television show under the image of young boys. The Cardinal was incensed by the implication of the Twitpic, particularly in light of the allegations facing the Church and abuse of minors.

However, the bigger question here is not whether Deveney offended the Cardinal but whether Twitter should be held accountable for defamation. The Cardinal certainly thought so when he began legal proceedings against the company.

Whether Twitter is liable in the future for the comments made by its users is yet to be decided. Whatever the outcome for Twitter it is also worthwhile questioning Deveney’s use of the social media platform. Whilst the tweet was removed and Deveney wrote an apology on her blog, one wonders whether she is the social media equivalent of a ‘shock jock’, those radio presenters who regularly inflame their audiences by manipulating news and opinion to suit their agenda. Or is it that her sense of humour doesn’t always translate very well into the Twitterverse?

Whatever the outcome, it will be a real blow to Twitter users if all our comments are opened up to surveillance. A bit of common sense when we use social media is the best way to protect yourself and avoid unnecessary legal action.

Related article: The Perils of Using Social Media

When Social Media Goes Wrong

Journalists are encouraged to use social media. The death of Michael Jackson and Whitney Housten were tweeted before any major news organisation was able to get to the story. If a news organisation is slow to respond to breaking news then they will become obsolete. However, the use of social media for profressional journalists working for a news organisation is somewhat murky.

Catherine Deveney, a former columnist for The Age, lost her job after she sent a series of tweets during a Logie awards night in 2010. Whilst tweeting during the awards is considered part of the job, the comedian Will Anderson used Twitter to joke about the awards ceremony, Catherine Deveney’s tweets were considered offensive. The Age received many complaints about the content of the tweets and she lost her job.

1/ Read the tweets sent by Deveney and discuss whether you believe her use of Twitter was inappropriate.
2/ Did she break the journalism code of ethics, if so, which one?
3/What standards should be established for journalists using Twitter or any other form of social media?

Plenty to Think About Over the Holidays

Plenty to think about in the media this year and to follow over the holidays. Some of the highlights include:

  • Gina Reinhardt and Control of Fairfax
  • Julian Assange Wikileaks appeal and running for the Australian Senate
  • Rupert Murdoch, James Murdoch and corruption scandal (Just keeps Going)
  • The increasing influence of social media and its affect on old media
  • Entrepreneurial Journalism (finding a niche and beating established media at their game)

Rupert Murdoch and Wendy Deng

Using Social Media to Revive Labour Fortune

The Ken and Barbie social media campaign shows how the use of blogs, Twitter, Facebook and Google can revive the fortunes of companies and products. In this task you are to use a social media campaign to revive the fortunes of Federal Labour for the next election.

Things to consider

  • How to make Julia Gillard more appealing to voters (currently she is sitting at 27%)
  • How to promote her achievements and that of the Government (you will need to research this – whethering the GFC is one of them)
  • How to make the government appear exciting, fresh and forward thinkers.
  • Could Kevin Rudd be included?

This assessment task requires you to plan out a social media campaign.

  • What is the best use of Twitter?
  • How will you use Facebook?
  •  Is there some sort of video that can be released virally?
  • How do you monitor the success of the campaign?
  • How can you use a blog?

You are to work in pairs to complete this assessment task. You will have today’s class time to do this and present your work to the class tommorow.

Update: An article about the student campaign